The Waterers is an assembly entrusted to distribute millions in funds to recipients in Minnesota, North Dakota, South Dakota and the 23 Native Nations. Their mission is to propel the philanthropic field to prioritize BIPOC Artists and culture-bearers who have been historically exploited, and change how funds are distributed.
We designed the Waterers identity system to reflect the diverse and nuanced complexities of this region and its culture bearers. Centered in the logo is a figure watering the ground and spreading seeds of various shapes and colors. These illustrations represent collective power, growth and radical gift making.
Identity design • Illustration • Website by la bang• Copy and strategy BY Flannel & Blade