Having acquired its neighboring building, the Minnesota Opera invited La Bang Studio to rebrand the existing event space formerly known as the LAB Theater.
We worked with them on brand strategy, naming, copywriting, identity, and environmental design. Our engagement with internal staff and leadership, BIPOC Twin Cities theaters, and accessibility groups was instrumental in visualizing a welcoming, creative, and playful space.
We worked with them on brand strategy, naming, copywriting, identity, and environmental design. Our engagement with internal staff and leadership, BIPOC Twin Cities theaters, and accessibility groups was instrumental in visualizing a welcoming, creative, and playful space.
